Home > News > Archive > 24th February 2005

Popping off to join ‘Bash’

Courtesy of Te Awamutu Courier

The ChevyBy Cathy Asplin

A 1967 Chev Impala has become the pride of the Pop ‘n’ Good fleet.

The car actually belongs to Geoff Burgess from Hamilton and has been on the fundraising Variety Club Bash (under a different guise) for a number of years.

Pop ‘n’ Good was initially approached to sponsor the car, but after looking at the wide-ranging benefits of the Bash, decided to enter a three year sponsorship agreement with the children’s charity Variety Club.

The resulting ‘Two Heart’ sponsorship allowed them to enter a car into this year’s 15th anniversary Bash, which kicks off in New Plymouth on Saturday.

The Chevrolet has been given a facelift by local firms - new colours by Fleet Panel and Paint, finished with signwriting by Devoy Signs. With some flags, flashing lights, a popcorn canon and music blaring from the speakers, the car will certainly make its mark as it travels around the North Island.

On board will be some Pop ‘n’ Good staff and the car owner. They will be joined by guests at different stages during the Bash.

Pop ‘n’ Good sales administrator Nita Tyson says the event provides a fantastic opportunity for Pop ‘n’ Good to interact with their customers in a number of communities around the North Island. “We will be able to communicate directly with our customers, increase our brand value and distribute our merchandise in a unique way. Best of all thousands of children will have the opportunity to meet the celebrities taking part and the funds raised will benefit many disadvantaged children.”

Variety Club will be making a special grant to a Te Awamutu student when the convoy stops at several schools here on the last day of the Bash (Friday, March 4).

To celebrate Pop ‘n’ Good’s role in the Variety Club Bash a special discount coupon is available for Te Awamutu Courier readers (see page 24 - PDF file).